By SLB
Nollywood actress Omotola Jalade-Ekeinde was present at the Nigerian Entertainment Conference, which took place on Wednesday 23rd April 2014 at the Eko Hotel & Suites, Victoria Island, Lagos.
She delivered a speech on “Social Responsibility“.
Below is the speech;
Good afternoon again everyone, I would love to address social
responsibility on many levels but will for this conference, limit it to
as it concerns entertainment.
Social Responsibility: In a rapidly
changing world, one that sees many typhoons, earthquakes, wars and
different presidents and tenures, one thing has not changed. Celeb
worship! Many leaders have been in power and left power in the space of
time that many entertainers have still remained in the limelight. What
does this mean theoretically then, the people know you more, perhaps
love you more, and perhaps … TRUST you more.
How then have we reciprocated their love
and trust, and how really can we help ourselves, the world we live in
today and the one we hope to leave for our children with this privileged
rare gift and opportunity that we possess.
1. The unstoppable: I
have often referred to Nigerians as the “Black Jews”, friends have often
laughed at this description of mine but…Think about it for a moment. Is
there anywhere you will not find NIGERIANS? Is there anywhere NIGERIANS
cannot succeed in?
Are NIGERIANS not one of the most
intelligent, industrious and “just get on with it” creative and happy
minds you know? We seem to be unstoppable when we choose… So surely,
these must be God’s own people too.
But…we all know we do not live right now
like God’s own people… So what’s our obligation to our immediate
community, what do we need.
2. Form bigger bonds and societies:
Every serious group or persons have societies, clubs, and associations
whatever you want to name it why? Because all intelligent people know
their power lies in Numbers and unity of purpose!
This is why every person that wants to
take away your rights and power causes division (divide and rule) they
target the selfish, greedy ones and approach them with gifts, money
enticements that make them speak out from/against the group. It starts
with deceit then a decision and division and finally disgrace. (The act
of falling from grace)… Or loss of reputation or respect, esp. as the
result of a dishonourable action.
You have all seen this in Nollywood
movies you have an idea of what I’m talking about? It’s THE SAME
deception from the time of Adam and Eve, to how slavery started till
today… However, when we do have unified bodies and common goals and less
greed and selfishness then we can begin to tap into our full
potentials. This is one if the mist effective forms of so ail
responsibility, the ability to gather and have a common purpose and
voice….
3. Sticking together on basic minimums:
Now this affects our immediate community. The entertainment industry!
Where there is no law there is no order. As entertainers, we should not
only be organized we should be disciplined! We all have the days when we
are not the richest… (You know what I mean, when everyone thinks you
can give them something and in truth you could do with some hand-outs
yourself) everyone goes through those situations every now and then, but
even in poverty, there is dignity!
Therefore, I think as entertainers we
should have basic minimum standards that we “must” adhere to … And
where penalties are taken seriously for offenders. (in receiving
payments and conditions for services rendered ). After-all, if we in
entertainment do not even know the basic minimum way or manner a person
should and must be treated, the worth of a human… Nigerian life , how
then can we begin to phantom the level of inhumanity that is
unacceptable that we might need to agitate by.
4. Respect: Yes this is
entertainment and so it’s mostly about who the reigning ones are, who’s
trending, who’s hot! Who’s Boss! But as Africans I think it’s important
we don’t forget whose Bros! We were all brought up to respect ‘elders’,
‘seniors’, ‘older ones’ e.t.c so why do we it is okay to be
disrespectful as Entertainers? Let’s not kid ourselves in the industry
we individually know who our contemporaries are and who our ‘ seniors’
are even if our seniors haven’t or may never ‘Blow’, ‘trend’ or ‘make
it’.
We can look and act ‘Hot’ when we are
with the fans but when we are in the family we ought to know our
boundaries. This is one of the bedrocks of a strong society, group or
association. It is the foundation. It is a test of the content of your
character.
5. Education: So Lupita Nyong’o
won an Oscar for best supporting actress and now we all must go to
school to be successful entertainers? Actually No! So what’s all the
fuss about, there are many actors and musicians who have won Oscars and
Grammys who never went to school.
Yes, but they might never boast of THE
SAME amount of opportunities and in-dept knowledge as those who went to
school. Is it compulsory for success in entertainment to be educated?
No… Is it Advisable, absolutely yes? There are many layers to being
famous or being a celebrity and Education prepares us for these layers
so we can reach our full potential and be trusted with more
responsibilities.
Social responsibility as you can guess
is a lot of responsibility and expression. You might as some point be
required to speak to different types of group of people as I am doing
right now … Simply put, Talent will Never be Enough.
6. Election campaigning and political whoring:
A few days ago, an angry colleague sent me a write-up on blogs about
how it was insinuated that entertainers have aided politicians in
perpetuating some evils… A totally purposeful write-up but poorly
executed.
Before I go any further let me point out
that Omotola has never campaigned, hobnobbed nor partied with any
Government! So people should please research before they mention names
in public speaking. Haven said this, I agree with the message the writer
was hoping to pass.
Do I think that Governments should not
be supported? No I do not think this. I have volunteered with no reward
to help in the campaign of a candidate I believed strongly in some time
ago. However, I believe as intelligent people and we are, we know even
before campaigns who are not likely to be a good leader. I’ve often
heard musicians say: ‘I’m just there to entertain, Just doing my job. I
don’t necessarily support’.
Note that this is THE SAME as you
retweeting a message. You’ll have a hard time convincing everyone that
you don’t agree with that message! We know most times the pulse of the
people and our conscience bear witness that these person(s) as the case
may be are only out for themselves. They break rules, are not dynamic
nor intend to be, do not have good moral or outstanding values / pasts.
Why then as Entertainers and young
people that the public wants so desperately to love and trust, do we
‘sell ‘ourselves and identify/ ALLIGN with such individuals? This is our
SOCIAL RESPONSIBILITY as entertainers, it is our ethical obligation
that we re -invest goodwill that we have so wonderfully garnered for the
good of the society we trade in.
Although we all have our prerogative as
to who or what we want to associate ourselves with, it is expedient to
remember that ‘celebrity ‘ would be more effective as non-partisan
except you are a member of a political party, which should then be
clear. You can be friends if you choose with corrupt and un-trusted
elements without aligning your Brand with what they stand for. Remember
your brand will outlive theirs be careful what you plant with it.
Destiny is not a matter of chance but a matter of choice…posterity will
remember to judge you… Choose wisely.
7. Leadership by example /using our influence right: Finally,
who is the Real leader. Who? WE ARE! We ARE THE TRUE LEADERS. We have
been sleeping giants for too long. Let’s wake up and lead by example
Entertainers! In a continent with some of the strongest, most
recognizable and loved entertainers, we can change things. Let’s use our
influence right. With this generation of Entertainers, if we choose, we
will change history. So the when Question arises Again… Why should we
care? Because we can…because we do…
The article was first published on TheNetNG.com.
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