The tech company has reportedly shuttered its dedicated on-demand streaming service, opting instead to spread its content across multiple internal platforms.Yahoo has reportedly shutdown its on-demand streaming service Yahoo Screen without forewarning, according to Variety.
Variety said a spokesperson confirmed the service was in fact terminated last week.
The online publication on Monday reported that as a result of the service shuttering, Yahoo plans to spread its video properties across its various digital magazines.
"At Yahoo, we're constantly reviewing and iterating on our products as we strive to create the best user experience," a Yahoo spokesperson said.
"With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place."
Although not available in Australia, it was reported that Yahoo Screen recently streamed an overseas NFL game, as well as a vast library of various well-known comedy shows and one-off entertainment bites.
Yahoo Screen was launched just over two years ago, with Yahoo CEO Melissa Mayer saying at the time she was impressed with the company's direction posting a positive third-quarter result for 2013.
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iI'm very pleased with our execution, especially as we've continued to invest in and strengthen our core business," Mayer said.
"Q3, we launched new user experiences across many of our digital daily habits -- Yahoo Screen, My Yahoo, Fantasy Sports, and more.
"Now with more than 800 million monthly users on Yahoo -- up 20 percent over the past 15 months -- we're achieving meaningful increases in user engagement and traffic."
Yahoo's Q3 2015 results however were not accompanied by such a positive tune, posting an $86 million operating loss.
"As we move into 2016, we will work to narrow our strategy, focusing on fewer products with higher quality to achieve improved growth and profitability," Mayer said.
"In addition to sharpening focus within core business growth, our top priority is the planned spinoff of Aabaco Holdings. This is an important moment for the Company, and we continue to strive to complete the spin as quickly as we can."
Yahoo previously announced it planned to spin-off Aabaco Holdings, the tech company's 15 percent shareholding in Chinese giant Alibaba Group, which is valued at approximately $34 billion.
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