HP Nigeria Flags Off Star Wars Campaign

  In a bid to strengthen its market proposition across the globe, device manufacturing company, HP, has partnered with Star Wars, the American epic space opera franchise, to create exceptional experience for its customers across the segment.
Recently, the HP Star Wars campaign broke online, and recently, selected HP customers across Lagos, were hosted at the private screening of Star Wars: The Force Awakens VII.
At the screening, customers had the rare opportunity of experiencing the new HP Star WarsTM Special Edition Notebook, loaded with customised Star Wars images and movies.

The new campaign, which is global, is being run in Nigeria and Kenya simultaneously for the African market, with a consumer promotion built into it to ensure customers get full value for their money.
Speaking on the essence of the campaign, the Marketing Manager for HP West, East and North Africa, Tolulope Lawani, described the campaign as the brand’s way of further supporting its drive to reach the young and mature.
According to him, as a way of localising the campaign, HP will be partnering with Nigerian artiste, Ice Prince, to engage with their consumers and teeming fans in the ‘Awaken Your Force Competition,’ where fans with the most creative entries and most likes are entered to win amazing HPdevices.