VENTURES AFRICA – Canadian smartphone maker, BlackBerry Limited continues its resurgence as a global leader in mobile communications, as it earned three acclaimed Red Dot Awards for the high design quality of its BlackBerry® Q10, BlackBerry® Q5 and BlackBerry® Z30 smartphones.
“The BlackBerry Design Team is honoured to accept the prestigious Red Dot Product Design Award for the Q10, Q5 and Z30,” said Alison Phillips, Managing Director of Industrial Design at BlackBerry.
Blackberry had last year received the Red Dot Product Design award for the BlackBerry Z10 smartphone last year as it continues it journey back to profitability.
“We pride ourselves on industrial design that is simple and intuitive in functionality, while maintaining iconic and familiar elements such as our keyboard and productivity-based user experience,” said Brian Paschke, Senior Industrial Designer, Portfolio Direction at BlackBerry.
Although the company’s smartphones have evolved over time and had at a time been responsible for roughly 80 percent of the company’s revenue, Paschke says Blackberry “remain focused on being highly detail oriented in order to deliver modern and high quality devices.”
The award-winning products from the Red Dot Award: Product Design 2014 will be presented in the Red Dot Museum – a special exhibition where visitors will get hands-on time with the winning BlackBerry devices from July 8 to August 3.
The selection process of this year’s Red Dot Awards international was rigorous, with 40 experts, who assessed the quality of the “entries with the utmost care and attention,” according to Professor and Doctor Peter Zec, Initiator and CEO of Red Dot.
The 40-member expert panel evaluated 4,815 entries from 53 countries. Winners were selected based on the quality and innovative strength of each product.
Blackberry had also recently announced strong growth in the legal sector, with 74 percent of UK’s top 31 law firms using the company’s Blackberry Enterprise Service 10 (BES10). An integrated security company in Argentina that specializes in providing security products and services has also chosen BES10 as their Enterprise Mobility Management (EMM) Solution.
No comments:
Post a Comment