06 September 2016

iPhone 7: Almost every detail of new phone revealed by new report ...

    1) Launch date: Apple will launch two new iPhones in September 2016 - invitations have been sent out for a press event on 7 September, while a respected leaker predicts it will go on sale on Friday 16 September - and just possibly three, as we discuss in more detail in point 7. We expect a 4.7-inch phone (called the iPhone 7), and a 5.5-inch model (the iPhone 7 Plus). If Apple does update its 4-inch iPhone line in autumn it'll be a minor update, after the launch of the iPhone SE at a special press event in March 2016. It seems more likely to us that Apple has now settled on a twice-yearly update cycle: 4.7- and 5.5-inch iPhones in the autumn, and 4-inch iPhones in the spring.

2) Physical design: The iPhone 7 is likely to get a substantial physical redesign after the largely identical iPhone 6/6s generations. It's too early to know what direction Apple will pick, but it's likely to be thinner than ever: removing the headphone jack would be one way to help achieve this, forcing music fans to use wireless Bluetooth headphones, or headphones that connect via the Lightning port, or an adaptor. (One site, by the way, claims to have got hold of a Lightning-to-3.5mm adaptor and says it will be bundled with the iPhone 7.) The 'no headphone jack' rumour is starting to gather momentum, with multiple 'confirmations' via multiple (but anonymous) supply chain sources, and supported by leaked photos. Other design tweaks could include a flush camera and the removal of the antenna bars.



3) Battery life in the iPhone 7 may be a little better than in the iPhone 6s and 6s Plus, but Jony Ive's comments have made it plain that Apple doesn't consider a higher battery life to be worth significant sacrifices in other areas (we suspect that, if they're honest, most smartphone buyers would agree) and Apple's larger-screen iPhones have decent batteries already. You can always buy the lovely new battery pack case...

4) Higher screen resolution is a possibility - Apple undermined its own 'Retina is as sharp as your eyes can see' myth with the iPhone 6 Plus, and the company is playing catchup against many of its rivals in terms of screen resolution. Apple may well take the higher pixel density that was exclusive to the iPhone 6 Plus and 6s Plus (401 pixels per inch, as compared to 326ppi for all non-Plus iPhones), and apply it to all the models in the next generation; it could even raise the pixel density further than this, although we fear that this is unlikely. And a harder screen material would play well, whether Apple manages to resurrect the sapphire situation or goes with Corning's new Project Phire.

5) 16GB will surely be phased out as the lowest storage offering. It's nowhere near enough in this day and age. We hope and expect the iPhone 7 to start at 32GB. It's heavily rumoured that there will be a 256GB option, so the three tiers could be 32GB, 128GB and 256GB.

6) The iPhone 7 could get a USB-C port, like the new 12-inch MacBook, but we think this is unlikely. The change from 30-pin to Lightning is recent enough (and was painful enough for many users) that to switch again now would be highly controversial.

7) iPhone 7 Pro: Along with the iPhone 7 and iPhone 7 Plus, KGI Securities' Ming-Chi Kuo claims (via a note obtained by MacRumours) that there will be a third (even more) premium option available, based on the already huge iPhone 7 Plus, which is leading some to call it the iPhone 7 Pro. Apparently that iPhone 7 Pro will have an amazing dual-camera system developed by LinX (which Apple now owns). Apple apparently can't produce enough LinX camera modules for both the 7 and 7 Plus, so creating a third option allows the company to still bring the technology to market. While this is only a rumour and there are no leaked images supporting the claim, Ming-Chi Kuo has something of an impeccable track record when leaking the latest Apple news.

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