For the last six years, Instagram has been a repository for users’ most picturesque moments. But 2016 has been a year of reinvention for the photo-sharing social network, which has broadened what it lets people do with their images.
Now Instagram, which is owned by Facebook, is rolling out two more new features.
On Monday, it unveiled one feature focused on live video and one on ephemeral messaging. Both tap into a type of sharing popularized in recent years by companies like Snap Inc., which runs Snapchat, and Twitter, in its live-streaming video app Periscope.
“We want Instagram to be a place where you can share all of your moments, to create a pressure-free space to do so,”said Kevin Weil, head of product at Instagram. Weil said this philosophy, and the feature choices that stem from it, would encourage people to use Instagram for more than the selected, highly polished feeds for which it is known.
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