Unilever MultiChoice 'We Care' schools program, targets undergraduates pan Nigeria

 In order to improve the health and hygiene, wellbeing and educational performances, Unilever in partnership with MultiChoice started a school program with the theme “We Care about Your Wellbeing”. The program kicked off on the 20th of August, 2015 and the motive is to reach out to the youth with a message of Care by creating an engagement platform on various campuses pan-Nigeria during which students are enlightened on the benefits of taking good care of themselves.
It also seeks to inspire students to do more to achieve their dreams now and in the future through career talks and talent displays. In addition, each student gets a care-packwhich contains brands (Rexona, Vaseline, Close Up e.t.c) that help you look good, feel good and get more out of life.



So far, over 60,000 students have been reached in seventeen tertiary institutionsacross the nation. These include the University of Lagos, Federal University of Technology Akure, Polytechnic of Ibadan, University of Calabar and Ebonyi State University and some of the engaging and exciting activities that took place were: Personal Care Talk, Career Talk, Dance Competition, Rap battle, Creativity Contest etc.

Speaking at the event at the University of Lagos, Mr. David Okeme, Brand Building Director, Unilever Nigeria, stated that Unilever and MultiChoice have a joint mission of enriching lives and this is beingdone by helping consumers look good, feel good and get the best out of their lives.

Category Manager Skincare and Deodorants, Unilever Nigeria, Mr. Olumide Aniyikaiye further emphasized the point by saying “Unilever and Multichoice are companies that care about their consumers in all totality and they have come together to show the youth that they care about their personal hygiene, careers and future aspirations.

Mr.Martin Mabutho, General Manager, Marketing and Sales, MultiChoice Nigeria, also added that “MultiChoice presently has a scheme within most institutions, which empowers the youth by trying to prepare them for the labor market. It is a canvasser scheme where the students can learn and also make money by canvassing our products. MultiChoice and Unilever believe in empowering the youth and instilling the virtues they need to be confident and successful in life.