The Chief Executive Officer of three-year-old X3M Ideas advertising agency, Steve Babaeko, in this interview with Kasie Abone, speaks on the doggedness of his agency to rule the advertising world, among others
Your topic on LAIF seminar was “Unleashing the monster within.” Could you throw more light on this monster and how it is unleashed in X3M Ideas that sets it apart from the cluster of ad agencies?
I think there was an alcoholic beverage advert that has this advert that says ‘there is a drop of greatness in every man. So, that is the monster. There is a drop of some positive monster in all of us that if we can be intuitive enough, pray to God enough, work hard enough, we can unleash it. This is what we have tried to do in the past three years; look at all the positive sides in terms of nurturing brands, supporting our clients and all the positive things we have been trying to do. It’s all about that; bringing out the monster in us to make a difference within the advertising landscape.
Your topic on LAIF seminar was “Unleashing the monster within.” Could you throw more light on this monster and how it is unleashed in X3M Ideas that sets it apart from the cluster of ad agencies?
I think there was an alcoholic beverage advert that has this advert that says ‘there is a drop of greatness in every man. So, that is the monster. There is a drop of some positive monster in all of us that if we can be intuitive enough, pray to God enough, work hard enough, we can unleash it. This is what we have tried to do in the past three years; look at all the positive sides in terms of nurturing brands, supporting our clients and all the positive things we have been trying to do. It’s all about that; bringing out the monster in us to make a difference within the advertising landscape.

















































