The company said the idea was in line with the company’s goal to foster the growth of Small and Medium Enterprises, which form a critical part of the Nigerian economy.
The company’s General Manager in Nigeria, Mr. Deepankar Rustagi, said that there was a need for businesses, especially SMEs, to leverage e-commerce solutions to grow and improve their business outputs.
Deepankar pointed out that technology allowed SMEs to increase their productivity and have access to markets, which they wouldn’t have had without putting their business on the Internet.
He also stated that VConnect’s long-term vision was to connect buyers and suppliers; providing convenience to buyers and growth to suppliers while boosting the Nigerian economy.
He said that businesses could leverage the VConnect marketplace platform to increase visibility and sales. “Our marketplace platform is designed to enable businesses to gain more visibility and sell to a wider range of audience by unleashing their online marketing potential. What sets VConnect apart is our relationship with our suppliers and the fact that we are a pure marketplace empowering local businesses, and not competing with them,” he said.
He noted that VConnect’s was willing and ready to support SMEs in the country that were ready to leverage ICT solutions to grow their businesses.
Deepankar urged businesses to step up efforts to integrate ICT into their business models by leveraging e-commerce and e-marketing solutions to stimulate growth.
He said, “Local businesses are our major stakeholders. To grow these businesses in line with the VConnect vision, we need to empower them with the correct tools.
“The VConnect ‘Empower’ initiative focuses on creating an interactive environment for us to communicate with young businesses together and provide them with beneficial information.”
He added, “Our strategy is not only for sales of products but also for the companies or manufacturers to be known for further networking. We designed this platform not only for digital marketing purposes but also for physical market interaction, as this is where the future lies.
“Through our multi-pronged strategy, we hope to proliferate ICT adoption and meaningfully enhance the operations of our local SMEs.”
Commenting on the increase of mobile penetration in Nigeria and Africa, Deepankar said, “We believe that mobile penetration is the key to the growth of e-commerce. As more people have access to the Internet, Kore people will be able to shop online.”
In his presentation on social media as an aspect of e-commerce and marketing, Social Media Lead, VConnect, Mr. Dapo Ladipo, explained that the explosion in social media was offering new opportunities for small businesses to market themselves and build richer relationships with customers.
According to him, customers who are used to the ICT-based customer-engagement tools of big businesses will soon come to expect the same from the small and medium businesses they deal with and this will be channelled through social media.
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